“My lovely and wonderful maid of honor gave my husband and I the gift of photography for our wedding. We originally did not have photography high on priority list as we were having a small and intimate wedding and putting a lot of our funds toward an amazing honeymoon. However, my sister (MOH) found Photography by Anne, Inc. and I can’t imagine not having these wonderful pictures. As I was planning my wedding from a distance, one month before details began to escape me. One detail was giving Anne and her team a shot list, delineation of important people, and special moments I would like her to capture. You would have never known, because Anne and her team captured perfect moments with every single one of my guests and important photos of my mother with her sisters, me and my college friends, everything. She also captured the real feel of my wedding with photos of all the details that we worked so hard at putting together, the favors, the food, the centerpieces, the colors. The most important and unbelievably wonderful part of my photography is that my husband and I look amazing in literally 800 pictures. I didn’t even notice them! It’s a family joke that I am the least photogenic person alive, and I can’t believe how beautiful and poised I look in every picture. It’s wonderful. The only tough part is trying to narrow down pictures for our beautiful album that was included in our package (such an amazing addition.) I would hands down recommend Anne and her team for any wedding, and all my guests would agree because they have lovely pictures to take away too. She was calming, and organized, and complimentary, and thoughtful about poses and details. Great quality….” Quinn & Shane
Posted in Wedding Photography | Tagged 21 broad street, 43 Broad Street Studio, 65 arrow road, 65 Arrow Road Studio, Anne Caufmann, bluffton wedding photographer, boutique weddings, Charleston wedding photographer, charleston weddings, folly beach wedding photographer, isle of palms wedding photographer, Kiawah Wedding Photographer, mount pleasant wedding photographer, Photography by Anne, Sullivan's Island Wedding Photographer | Leave a Comment »
Are you using ‘less than professional’ images? Please read this article from the September 2012 issue of Entrepreneur Magazine…
How Photos Can Make or Break Your Marketing Campaign –
“So how do you put visual content to work for your company? Rather than relying on boring stock photos, the smartest businesses are employing images that help them evolve their brand and tell a visual story of who they are. Marketing is all about communicating your value. Tapping into the visual zeitgeist is an excellent opportunity to create messaging for your business that is, well … nothing short of revolutionary.
Here are some guidelines:
Why go visual? Online publisher Mashable and EyeTrackShop recently found that participants in a webcam eye-tracking study spent less time looking at Facebook wall posts and advertisements and more time looking at the cover photo on brands’ timelines. So this stuff matters. As every brand becomes a publisher charged with creating content to attract customers, the quality of that content becomes increasingly important. In other words, you have to produce stuff that helps you stand out. Your own website or blog is an excellent place to start sharing images that craft your narrative. So are social media networks.
See content moments everywhere. Many organizations have photographers they contact in times of need — for events, product launches, etc. “That won’t suffice anymore,” says brand strategist Nick Westergaard of Brand Driven Social in Coralville, Iowa. “Photography can’t be an afterthought.”
The key is to see content moments everywhere. How about showing a behind-the-scenes peek of your warehouse before a big shipment, the way T-shirt company Threadless does? Or look at how the small U.K. company McKay Flooring gives itself a bigger digital footprint by using Pinterest, Instagram and its blog to display cool flooring materials such as leather, reclaimed bowling lanes and whiskey barrels. This approach even works for business-to-business companies that sell inherently unphotogenic products: At MarketingProfs, “we share photos on our Instagram feed of industry events attended by our staffers, or we give a peek into how the proverbial sausage is made by showing our webinar training videos from our point of view, documentary-style.”
You have a great fount of inspiration right in front of you, if only you train your eye to look for it. Take active photos that show real customers or staffers doing real things — as opposed to staged shots or logos.
Show how your product lives in the world. Consider how Ben & Jerry’s integrates images on Instagram, Tumblr and Facebook to showcase the beauty of doing business in Vermont. The ice cream maker also uses Instagram to recognize customers by calling out a favorite pic on “Fan Photo Friday.” Even old-school General Electric has used online photo sharing to create excitement and build momentum. Last year, GE encouraged social media users to take photos inspired by the company’s missions of Moving, Curing, Powering and Building. The fan with the best photo was awarded a trip to the U.K. that included a chance to photograph a world-class jet engine facility.
Embrace images as brand art. For a lot of businesses, content equals text.. But photographs and other visual materials should be staples of your marketing mix. Share your company’s history on Facebook Timeline with visuals from your archives, for example. Or better yet: Populate your e-mails, blog, website and marketing collateral with your own images. To capture attention and entice engagement and click-throughs, you need to have bold, unique visuals in your corner.
Message us for an affordable proposal – remember, your product or service must be relevant – photography can’t be an afterthought in your business marketing plan…
Posted in Photography by Anne | Tagged 21 broad street, 43 Broad Street Studio, 65 arrow road, 65 Arrow Road Studio, Anne Caufmann, cb2 magazine, CH2 Magazine, charleston, charleston architectural photographer, charleston editorial photographer, charleston fashion photographer, charleston food photographer, Charleston photographer, Charleston wedding photographer | Leave a Comment »
“Anne and her team shot my wedding on Hilton Head Island in May. From when we were researching photographers to the actual wedding day, Anne was an absolute pleasure to work with. We had a few wedding hiccups (unrelated to photography) along the way and Anne went above and beyond to help us and make sure we were comfortable and happy. We had originally planned a wedding on the beach but when we had a change in venue a month before, Anne suggested that we go to a beach very close to the new venue for some shots after the ceremony so we could still have the beach as part of our wedding day. It was beautiful and we were so pleased with the photos and the special time we had together. We were very lucky to find Photography by Anne and wouldn’t hesitate to recommend Anne and her team to anyone. Thanks so much for making our wedding day and photography so special!!…”
Posted in Charleston Metro Chamber of Commerce, Fabulous Weddings, Photography by Anne, Wedding Photography | Tagged 43 Broad Street Studio, 65 Arrow Road Studio, Anne Caufmann, borrowedandblue.com, Charleston wedding photographer, hilton head island wedding photographer, Inc. - 43 Broad Street, Inc. - 65 Arrow Road, Kiawah Wedding Photographer, mt. pleasant wedding photographer, Photography by Anne, south carolina wedding photographer, theknot.com, weddingwire.com | Leave a Comment »
My fiance and I have had the best experience with Photography by Anne so far! I am a local to Hilton Head and prior to booking her for our wedding, I had countless recommendations for her work from a variety of sources – brides, businesses, families, etc. My fiance is a photographer and so we had very high expectations for our photographer and she has exceeded all of them. Her team is so efficient and responds immediately to inquiries. Her creativity with our engagement photo shoot blew us out of the water – not only the venues, but the unique types of shots – we love our pictures! Anne suggested that we take our engagement photos in St. Thomas, a place very near and dear to our relationship. Anne and her husband, Thomas, are so easy to get along with – we were so comfortable with them and had a complete blast the whole time we were together while in St. Thomas – they believe it is really important to get to know their clients so as to make the “subjects” comfortable and to really portray the relationship through the pictures…they made the photo shoot so much fun and that is definitely reflected in our pictures. She got the engagement pictures back to us so quickly and we are having a hard time picking which ones are our favorite. We are looking forward to our wedding even more so now that we have seen our engagement pictures and have dealt with her team – we are completely confident that she will do an amazing job capturing our special day and that we will love our photos for years to come.
Jennifer & Thomas
Hilton Head Island & St. Thomas, US Virgin Islands
Posted in Photography by Anne, Wedding Photography | Tagged 21 broad street, 43 Broad Street Studio, 65 arrow road, 65 Arrow Road Studio, Anne Caufmann, bluffton wedding photographer, boutique weddings, Charleston wedding photographer, hilton head island wedding photographer, hilton head wedding photographer, Johns Island Wedding Photographer, Kiawah Island Wedding Photographer, mt. pleasant wedding photographer, Photography by Anne, St. Thomas US Virgin Islands, Sullivan's Island Wedding Photographer | Leave a Comment »
Posted in CB2 Magazine, CH2 Magazine, Pink Magazine, Published | Tagged 21 broad street, 43 broad street, 65 arrow road, andresa, Anne Caufmann, cb2 magazine, CH2 Magazine, charleston fashion photographer, Charleston photographer, Charleston wedding photographer, gigi's - bluffton, halo models and talent, hilton head island fashion photographer, hilton head island photographer, hilton head island wedding photographer, Photography by Anne, photography by anne - 43 broad street, photography by anne - 65 arrow road, Pink Magazine | Leave a Comment »
We’ve been featured on Borrowed & Blue’s Charleston Wedding Blog – check out Tip #2!
Posted in Photography by Anne | Tagged 21 broad street, Anne Caufmann, charleston wedding photographers, charleston wedding photography, charleston wedding planning, charleston wedding vendors, charleston weddings, Photography by Anne, south carolina weddings | Leave a Comment »
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